Billings, Montana – On December 2 and 3, Zimmerman will also have a booth at the WinterFair at the Yellowstone Art Museum.
“I get orders from like Florida, Massachusetts and West Virginia. Like, people that I don’t even know and I’m just like, it’s so mind-blowing to me still,” Zimmerman said Sunday.
The 24-year-old woman runs Veronica Candle Co. full-time while attending school to major in graphic design. She also works a part-time job. working from start to end on the website management, candle production, and shipping packaging.
“I do everything. So, I do like label design. I do my instagram content. I literally do everything,” she said.
A hectic shopping weekend that includes Black Friday, Small Business Saturday, and Cyber Monday, according to Zimmerman, is a little nerve-wracking but worthwhile.
“It’s a lot to prepare because you never really know what your sales are going to be, like what the turnouts going to be. So, it’s a lot but it pays off in the end,” she said.
Her 40% off everything sale on Black Friday generated 35 transactions and 300 website hits. She will conduct a different promotion of “buy two candles, get one free” on Cyber Monday.
“I remember my first year, my first two years, I was only able to give like maybe 25% off on my website. So, now that I’m able to give bigger discounts like 40% and buy two, get one free like, it’s a really good feeling,” Zimmerman said.
Additionally, you may buy her candles at the Roots Garden Center in Billings.
“Buying candles online has to be kind of tricky. So, that’s why I’m glad that they’re in Roots and hopefully I can get them into a few different places,” she said.
But every online order she gets still makes her happy, just like it did when she first started.
“I’ll get an order on my phone and it’s like, the notification is still so exciting, as it was like the very first time,” she said.
On December 2 and 3, Zimmerman will also have a booth at the WinterFair at the Yellowstone Art Museum.
